I was approached by long standing clients the Beat Herder Festival, to come up with some concepts for this years festival programme, merchandise and wristband. Taking the brand in a different direction this year using engraving style illustrations through out, but still keeping a nod to the old and much loved sheep motif. The new identity went down well with the festival goers and fans, and the merchandise sold like hot cakes.
Visual identity system, programme design, merchandise

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